Lead Generation Via Social Media: Does It Work Or Is It A Fail?

Is it possible to use social media as a lead acquisition tactic?

We probably all know how huge social media is by now. It’s an incredible platform to communicate and engage with old and current customers. But can it also attract new customers? Will it help bring in qualified prospects for your business?

Social networks clearly have a strong social impact. Market leader Facebook has more than a billion monthly active users. Photo-sharing site Instagram has more than 400 million whilst micro-blogging site Twitter has more than 300 million. In fact, there are millions of Facebook, Instagram and corporate Twitter profiles existing today. Businesses use social media platforms to draw the attention and interest of their audience and possible customers.

Social Media and Lead Generation

Social media is a great way to generate great qualified leads into your sales funnel. By promoting your social presence which showcases your expertise through photos and videos of your company, your products or services and then adding social links which connects to your site. By doing so, you can capture your prospect’s interest, turning them into possible clients.

The most popular social networks also offer a paid advertising facility or social ads so that you can reach your target market and generate leads.

Businesses are utilising multiple social media channels to find more quality leads because it is the best place to locate their target audience and convert them into new sales leads.

Lead generation via social media may be questionable to others. Social media is mainly used for brand and relationship building, and not a lot of people think it can be used to generate new leads, but it can. Here’s the thing. When social media is used correctly, it can be a very effective channel to generate leads and other business opportunities.


Cleaning Services Sydney Lead Generation

Hi Deb,

Hope you enjoyed Minions the other day!

Getting back to you regarding http://cleaningservices.sydney & some options that may be possible for you.

Option 1: High Energy Approach
Cost: $880 inc gst per month
– we spend $440 per month on Google Adwords on your behalf so that in the 1-12-month phase – before organic rankings kick in – you get enquiries
– the other $440 goes onto the following:
– 1 post per week, alternating between onsite posts & offsite posts
– onsite posts help boost the site’s Domain Authority (DA)
– offsite posts on our 60+ quality websites boost this site’s Trust Flow (TF)
– this $440 site development as it’s invested in a “rental lead generation site” gives the same value that we charge SEO clients $1320 inc gst per month for

Option 2: Mid Range Approach
Cost: $660 inc gst per month
– we spend $330 per month on Google Adwords on your behalf so that in the 1-12-month phase – before organic rankings kick in – you get enquiries
– the other $330 goes onto the following:
– 3 posts per month, alternating between onsite posts & offsite posts
– onsite posts help boost the site’s Domain Authority (DA)
– offsite posts on our 60+ quality websites boost this site’s Trust Flow (TF)
– this $330 as it’s on this rental lead generation site gives the same value that we charge SEO clients $880 inc gst per month for

Option 3: Budget Approach
Cost: $440 inc gst per month
– we spend $220 per month on Google Adwords on your behalf so that in the 1-12-month phase – before organic rankings kick in – you get enquiries
– the other $220 goes onto the following:
– 2 posts per month, alternating between onsite posts & offsite posts
– onsite posts help boost the site’s Domain Authority (DA)
– offsite posts on our 60+ quality websites boost this site’s Trust Flow (TF)
– this $220 as it’s on this rental lead generation site gives the same value that we charge SEO clients $550 inc gst per month for

Option 4: Pure Organic Approach
Cost: anywhere from $440 to $880
– no spend on adwords
– the funds are purely used on organic ranking development only.
– reduced expectation around short-term outcome but all funds are pushed towards organic – nothing is lost as far as giving money to Google.

Ultimate Outcome

Realistic expectations are that around the 8-12 month mark, the site’s organic rankings will start to bear fruit.

It can be as long as 12 months, but we’re as committed as funds allow – we invest your funds in activity.

Our ultimate goal, like you, is to see the site generating thousands of dollars of leads per month for you.

Once the value gets above $4000 per month in clientele harvested from http://cleaningservices.sydney we shift the agreement to a straight 10% commission on leads from this site.

Eg if your clientele from http://cleaningservices.sydney are worth $10,000 per month to you, then you pay us $1000 per month.

If your clientele are worth $20,000 per month to you, then you pay us $2000 per month.

If your clientele are worth $50,000 per month to you, then you pay us $5000 per month.

As you hopefully appreciate, our goal is to help you make as much revenue as possible from this website, because it’s in our interests to make more of the commission.

Due to the trackable nature of emails and phone numbers, we’ll both always have a clear idea of the level of enquiries.

I downplay the first 12 months ROI as much as possible because if done right, this website will eventually rank very well – we need to focus on doing SEO properly to create this outcome.

Hopefully there may be something of interest in the above.

Terms & Conditions:

1. As with all clients, payment is via credit card processed on the first of each month for the month’s work ahead.
2. You can cancel at any time – hopefully though you understand, upon entering into this agreement, cancelling would never be in your long-term interests (unless you decided to pursue a different life path).

Hopefully the above gives you enough to go on for now.

Thanks & talk soon,

: Stewart

compensation lawyers sydney

Other sites we have on the go:

http://compensationlawyerss.com.au now on Page 1 for “compensation lawyers”
http://sydneysocialmediamanagers.com.au at #1 for “social media management”
http://sydneysocialmediaworkshops.com.au #1 for “social media workshops”
http://auditoryprocessingdisorder.com.au started 4 months ago, currently rented out & at #18 for “auditory processing disorder”
http://smsfs.biz started 4 months ago, currently rented, not yet ranking for “smsf” but some positive rankings coming.
http://webvine.com.au #1 for “sharepoint sydney”
http://doylebros.com #2 for “waste management sydney”